Tacoma Website Traffic | Pinpoint Local

Business locations on Local Search

Tip #5: Citation Building

Merely having a listing on Google Maps just announces that your business exists. Now you must rank it in local search. 

To do that, you need to have citations pointing to your business. What are citations?

Citations act as “mentions” and “votes” from other authority websites and reviewers, which helps you begin ranking in the local search listings.

Examples of citation sources include:

  • Yelp
  • Facebook
  • Yellowpages
  • BBB
  • Foursquare

There are literally thousands of places to gain citations, most of them specific to a type of business and niche. 

For instance, if you are a car dealership, you would also include your business listing in places like Edmunds.com and Autotrader.com.

If you are a pizza restaurant, you would also list your business in Zomato.com and Localeats.com. Just like with Google Maps, you may have to claim your business on these websites. And there could be dozens of them. Some may be accurate about your business, while others may have wrong or misleading info. You won’t know who left a review about you or who created your listing in the first place until you do a search for your business.

If you missed it, here’s a link to the first article in the series: Tip #1

Score on-page and off-page SEO

Kick your SEO Into High Gear!

Get a free analysis that will tell you exactly what areas your business needs to focus on to drive more highly qualified leads and customers.

Please Share!

Leave a Comment

Your email address will not be published. Required fields are marked *